These few best practice SEO tips for small businesses are a great step towards improving your rankings, but like anything worth wild it takes time. SEO is a marathon, not a sprint.
First off, Tandem Interactive has always had a firm stance against any SEO firm using the term immediately to describe ranking. We don’t want this to sound like a get-rich-quick scheme or a short cut, this will take some work, but the results will be seen immediately. We believe that any SEO tips for small businesses should convey the idea that this will take long-term work!
You will improve your website’s Google rank quickly, but that doesn’t mean you’ll be on the front page right away. Why continue to harp on this point? Because there are far too many small businesses looking for SEO QUICK fixes, and it is very important to understand that this is nearly impossible if you are using best practices.
With that disclaimer out of the way, here are our SEO tips for small businesses to get ranking immediately:
- Get Started with Onsite SEO
Onsite SEO is the area by which you, the business owner, have the most control: your website. You control the content, the structure, and the look of your website; and you can develop good SEO habits to ensure that your small business ranks on Google.
Tandem has plenty of SEO tips for small businesses on our articles page, but you can get started with these:
If your website is new, there is still lots of time to develop good SEO habits and avoid creating a mountain of issues that must be fixed later. If you have a site filled with issues, then the tedious work begins.
- Focus on the optimization of meta descriptions for all main pages first, then secondary, content pages.
- Main pages should contain roughly 2 – 3 links to other pages on your website.
- Ensure page titles have appropriate keywords.
- Ensure that each page has only one <H1> tag and that the focus keyword for that particular page is present in that tag.
- Create URL’s that contain keywords and that are easy to remember – a clean URL structure.
- Ensure that your website is mobile friendly.
- Begin writing content that ranks for keywords that your target audience is searching for.
Still with us, or are you already thinking of calling a local SEO firm to handle this for you? The easy SEO projects are up next so stick with us.
- Get Indexed and Get Local
You can read all the SEO tips for small businesses you want, but if Google can’t find you, it doesn’t matter how pretty or efficient your website may be. Your website has to get indexed to get noticed.
- Go to Google right now and type site:[yourwebsite.com] and look at how many results Google returns.
For example, search for Tandem Interactive, and you’ll see that Google has indexed over 500 pages on our website, which means that Google recognizes these pages.
If your site is not showing up or has very few indexed pages, it’s time to get ranked on Google. Check out the Google index guide, which has all the steps you need to follow.
- Next, you need to create your Google My Business Ensure that all the information you put in your Google My Business page is correct and that any spelling variations are settled. Here’s our local SEO firm’s Google My Business listing:
- Upload a Sitemap into Search Console so Google’s spiders can crawl your website effectively. Follow Google’s sitemap upload guide.
- Start cultivating valuable links from local or industry-specific websites. Look for blogs about your industry and reach out to bloggers to feature some of your content, review your content, and give you a nice mention link. You can also get on your local Chamber of Commerce business directory for a reputable link to your site. Backlink strategies for small businesses should focus on receiving links for free, from high ranking local websites. Don’t pay for links!
- Get Beautiful and Deliver Experience
The work is not done once your small business website ranks and traffic increases. If your website’s user experience is confusing or ugly, users will leave quickly and it will hurt your rankings.
It’s called a bounce rate, and Google determines that websites with high bounce rates are not what users want to see, so that website’s ranking will fall. Any bounce rate about 45% should be of concern. You can find the average bounce rate for your website, and individual pages in Google Analytics.
Aim for simple structure, navigational pathways that make sense, eye catching graphics, and relevant content.
- Bonus: Get Help!
If all of these SEO tips for your small business seem too complicated or will take too long to implement on your own, then contact your local SEO firm. The simple truth is that SEO can be time consuming, especially for those doing SEO for the first time.
Most local SEO firms will have a package that will get you going in the right direction. Call us at Tandem Interactive and discover why we are one of the fastest growing local SEO firm in Fort Lauderdale!
We’ll take care of the digital, while you take care of your customers.