SEO for Restaurants is a crucial digital marketing tactic that every restaurant should be utilizing in some form or another.
There are a set of basics when considering SEO for your restaurant that can push your company in the right direction. Of course, you want the instant gratification of filtering to the top of the results page, but you have to make sure that you are using the correct SEO techniques in order to see the long term effects of your digital marketing strategy. The reality is, your restaurant is not going to go straight to page one or the top of search engine results pages (SERPs) with poor SEO practices or even in a short amount of time. Quality SEO rankings take time, and it is important to know that before embarking on any SEO journey with a digital marketing company specializing in restaurants.
SEO for restaurants is not just about your online strategy, but the way you market yourself as a whole. If you want overwhelming popularity and effective branding, you must cover all aspects of marketing. Try print ads with coupons to be mailed out, email blasts with coupons to your remarketing lists, engaging social media posts, and other forms of advertisements like taxi tops to get your brand out there and seen on a regular basis. A South Florida digital marketing company like Tandem Interactive can help you achieve this goal by increasing your online presence in order for web users all over your city and state to be able to find your restaurant with ease, as well as provide insight and logistics for all of the aforementioned practices.
A very important facet of SEO for restaurants is your physical address and location details. When customers are typing your name into Google, it is most likely because they want to know where you are located, what your hours are, and what’s on your menu. Digital marketers for restaurants are able to make sure that your restaurant listing is providing accurate information in SERPs, Google Maps, and other sites like Yelp and Facebook; this listing information is called NAP (name, address, phone number) by digital marketers.
By working with a digital marketing agency that specializes in SEO for restaurants, site optimizations can be done by the marketing team in order to make sure that your site is optimized on the back-end in order to rank for the top search queries that consumers would be searching for. Tandem Interactive likes to focus on geo-targeted, long-tail keywords for restaurants and small local businesses in order to help them achieve better rankings through ranking locally. Gearing your content towards locals to entice them to come in. Content is a great way to show local consumers that you are so much more than a storefront, engage them and form relationships through keyword rich content that is easy and fun to read.
If you want to improve your restaurant’s SEO, contact South Florida’s boutique digital marketing company, Tandem Interactive today!