Seeking trendy opportunities to get new eyes on your business is the forward thinking you need these days in the marketing world. Marketing through Snapchat is one of the new, fresh ways to promote your business.
Snapchat is a popular mobile app that allows users to view photos and videos from around the world, and send photos or videos to multiple friends at once. This social media platform first gained its popularly off the fact that the received media would disappear right after being viewed for a certain amount of seconds, being ten or less. Since its release, the app has taken off and the numbers continue to soar. Studies reveal that Snapchat has more than 100 million users who spend an average of 25 to 30 minutes on the app each day. Snapchat CEO Evan Spiegel proceeds to announce that its users now view 8 billion videos per day.
This is music to the ears of marketing strategists at Tandem Interactive, with a team that is always coming up with the latest ways to reach their intended audience. If millions of people are looking at this app every single day, why shouldn’t a business use it to their advantage?
Studies show some marketing companies are still skeptical to incorporate social media into their toolbox, and some are certainly hesitant to embrace Snapchat – a service that primarily caters to those in their 20s. However, when it comes to marketing, it is important to keep in mind that these people are your potential clients, both now and in the future.
Why Should I Try Marketing Through Snapchat?
Snapchat is redefining marketing. With its gigantic core of loyal users, Tandem Interactive knows this platform presents the perfect opportunity for community engagement and brand awareness. It is a quick and easy way to deliver a simple message to your intended audience, or just to remind them of your company.
Snapchat is “In the Moment” Content
The photos or videos posted through this app expire after 24 hours, and this “fleetingness” is what compels users to view the post before time runs out. Snapchat creates a sense of urgency in its viewers, who make sure they check out posted media before it goes away forever.
Snapchat Advertising is a Little Bit Easier
Unlike most advertising and marketing campaigns, marketing through snapchat does not take a vast amount of time and effort for preparation. A post is created quickly, which gets your name, image, and message out there, and then it disappears after 24 hours. Marketing through Snapchat brings a new sense of “weightlessness” to marketing efforts.
Read here for tips on how to market your company through snapchat.