When trying to rank locally, it is beneficial to take traditional marketing methods to kick your local search marketing up a notch.
In today’s local search marketing industry, the borders between traditional and local search are blurred. Everything is blended together where location prominence stopped being all that it takes to win the race.
Here at Tandem Interactive, a local search marketing agency in Fort Lauderdale, Florida, we realize the seriousness of local search. Like all other areas of SEO, local SEO is an ever evolving entity. Businesses need to constantly reshape their local strategy as local search evolves.
In the last few years, we have seen big changes in the tools and techniques businesses need to use in order to rank well for location specific searches. Nobody can predict how the local ecosystem will change in the future, but what we do know is that every business with a physical presence needs to find their place.
The good news is that local SEO optimization does not have to be a Sisyphean task. You can take your local search to the next level with these simple steps.
Broaden your company’s horizons.
Local Search marketing is not just about Google Maps anymore. You should be thinking about marketing campaigns that will bring you closer to standing out in the SERP. These types of marketing campaigns, such as business events or community contributions, will help your local search visibility.
Google wants to show businesses that have a great community presence and are well known in their local community. You should strive to be that business both online and offline.
Organize and participate in community events.
Our local search marketing experts explain that creating events that the community can get involved in is a great way to achieve offline marketing and get your brand known.
We suggest organizing a free seminar at your office and promote it by inviting customers and friends. Distribute fliers, send emails, and notify local news outlets. If you accomplish this, you will get a ton of local citations while achieving a brand presence in your community.
Incorporate offline advertising.
Advertising offline offers enormous benefits for your online marketing efforts. Reach out to local radio stations, TV stations, and newspapers, since they can have a significant effect on potential customers. These types of campaigns do not have to be extravagant to be useful.
Offline advertisement can increase your brand awareness, which will directly lead to increased search volumes of keywords related to your company’s name. This will have a positive impact on your website’s traffic and conversions.
Be sure to measure everything.
Your business should be set up to measure everything. Collecting web data is incredibly simple. Google Analytics is a free service! Unfortunately, many small to medium-sized businesses will never use it to its full potential. Take advantage of it. In addition to tracking web data, you should be tracking phone traffic as well. Tools such as LogMyCalls and CallRaill are relatively easy to install and will satisfy many business needs.
Spend some time figuring out what is valuable for you to measure. Decipher which metrics are truly important for your business. Every local business should be considering doing so.
Reputation management is crucial.
A bad reputation will be certain death to your business. In order to avoid this, our local search marketing team recommends improving on delivery and customer service. A single disgruntled customer con inflict serious damage on your brand’s reputation.
You should be prepared for unsatisfied customers by monitoring sites that allow for reviews, fixing what is wrong, and avoiding conflict with a customer. On the other hand, if you see a positive review regarding your products or services, always respond expressing gratitude.
If your business has a physical location, then you should be generating localized content. Your overall goal is to drive interest in your local community and also get that vital local search traffic. You can accomplish both by creating and optimizing handfuls of local content. Create content that will help you establish your business as an authority in your local community.