Email marketing is one of the pillars of any digital marketing campaign. Although many other communication platforms have entered the marketing conversation, emails are the primary way that businesses communicate with customers to this day. One of the principal advantages of email marketing for businesses is the fact that it is an avenue for a […]
Email marketing forms part of the foundation of digital marketing. While the internet has witnessed the rise and fall of many different communication platforms, email has constantly remained a tool that people and businesses use to communicate with each other. Since emails allow businesses to message customers directly, email marketing for small businesses can be […]
This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical time. Tandem appreciates your trust in us and will continue to be your valued digital marketing […]
Incorporating an email marketing strategy during the holiday season is an excellent way to boost holiday sales. Throughout all of the digital channels, email continues to thrive and generate the highest return on investment (ROI). However, during the holiday season, the competition for consumers’ attention via email marketing skyrockets. Have no fear if you are […]
Other than being an eloquent speaker and marketing guru, Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media. This month, our digital marketing specialists at Tandem Interactive listened in on Andy’s insights for repurposing your day-to-day communications and old content into new, higher-ranking articles. Here’s what we’ve gathered while attending the November […]
Research has shown that email marketing allows you to reach a highly targeted audience at a low cost. This makes for an affordable option for any business, but especially, digital marketing for small businesses. Here are a few effective email marketing conversion tips you can start implicating into your campaigns today. Descriptive Image Alt Tags […]
How does a restaurant earn a customer’s loyalty? Sure, food is their forte. Serve them delicious cuisine made with quality ingredients and they’ll keep coming back for more. But what about the technology aspect in the restaurant industry? A customer rewards program is something that uses technology that can benefit you and your customers exponentially. […]
Have you ever gone to a website where they ask you to sign up for a newsletter or email promotion, but there’s no incentive? You probably just do like the rest of us and exit out of that website, and immediately find another that does not require your email to deliver what you want – […]
Tick-tock, tick-tock. The time is always ticking and it does not stop for anyone. In fact, we live our lives according to the time of day, so why should the way we market be any different? Answer: it shouldn’t be. Timing seems to always be a pressing matter, but when it comes to using […]
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