The new updates and features on Google Maps for mobile and desktop devices allows all users to receive more relevant information to their user experience, such as updates on what’s currently happening around them. Google Maps is known to get people from point A to point B, however, there are many other features that users […]
Anyone looking to shape up their social presence needs a good SEO strategy. Whether you are new to the game or looking for some new tricks, these seven tips will help you effectively build a strong marketing presence. Starting with the basics, effective keywords are just that – the key to success! Keywords Not just […]
Effective local SEO drives customer actions for businesses of all sizes and search continues to increase as the consumer’s top choice for finding local businesses. Multi-location businesses face challenges in the local search space when trying to rank, however there are unique ways for large enterprise businesses to drive customer actions on a hyper-local level. […]
There is no surprise that having your local business’s website show up in the Google Local 3-pack or the general local search results is not easy. There is not a lot of room for small local businesses to rank on the first page of Google with online directories and ads filling the page. Tandem […]
Will Google’s Latest Waterfall Update Hurt Local Business? In case none of you noticed, Google was sneaky today and added brand websites into the Google waterfall… Now, these were major name brands, so what does that mean for the little guy? Well, if you do some simple searching, it means one less waterfall suggestion and […]
A few months ago, local search experts at Tandem Interactive wrote a piece regarding the very quiet, but strong update to Google’s local search results. Now that the update to the algorithm has had some time to work its magic, many digital marketers are wondering how significantly the Possum update impacted local search results in […]
How many times have you used voice search on your smartphone this week? Before we delve into the Tandem SEO tips for voice search, ask yourself if you are amongst the people who have taken to this method. If not, it may be time to start talking to your smartphone. Smartphone personal assistants like Siri […]
Many SEO and local SEO techniques become obsolete and inadequate with the ever-changing Google search algorithms. There is an endless supply of blogs on the internet with titles such as “Is SEO Dead?” or “Do I Still Need Local SEO?”, which serve to confuse small business owners as to how they go about updating their […]
Organic SEO is a long term approach. Tandem’s organic SEO manager once told me that organic SEO is a marathon; continuous effort gets you the gold. Companies are always running, gaining ground, and pushing forward, and it is easier to understand SEO when looking at it from this perspective. The best SEO agencies will communicate […]
As with all aspects of SEO, paying attention to the basics pays off. Just as you would do if you were working on your local SEO, when you work outside of your home country and language, you have to build your site with Google algorithm-friendly architecture. It is important to load it with relevant and captivating […]
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