Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their audience. Consumers are delving deeper into a brand’s values, practices, reputation, and especially in light […]
New Coke is making a comeback after 34 years in hiding, and it’s all in conjunction with Stranger Things, a well-known Netflix show that will premier its third season running this summer. New Coke and Stranger Things Airing on July 4, 2019, the third season of Stranger Things takes place in 1985 – the same […]
As the largest generation in the US labor force (for real, just ask Pew Research Center)1, you can’t escape us. Say what you will about us (entitled, trophy-loving, lazy), you need our dollars if you’re going to keep your business going. I’m looking at you Sears, Payless, Gymboree, RadioShack, and Toys R Us (ok, that […]
HAL 9000 may have been a scary predictor of future technology and robots, but it’s also the fictional robot most similar to the actual robots we see in everyday life. At least according to John Lawson, best-selling author and speaker at Pubcon Florida 2019. And no, don’t worry, our robots won’t keep the pod bay […]
Your GMB is more important than you think. Google My Business (GMB) provides several great ways a company can connect with their customer. Tandem Interactive, SEO for small businesses, suggests claiming your GMB listing if you haven’t done so already. This way, you can start reaching people with the new “posts” feature. It’s proven that […]
SEO can sound like a foreign language sometimes. It can be difficult for a webmaster to know where to start if you’re unfamiliar with such. Despite its specialized terms and technological aspects, the concept of SEO keyword research is simple. You don’t have to be an SEO guru to start laying out a plan for […]
If you are a frequent reader of the Tandem Interactive Blog, you are familiar with all our team and know that my main focus is on NeuroMarketing. When you are conscious of the tactics it is very easy to identify all of the big corporate names that are using these tactics to their advantage to […]
For those of you that aren’t familiar with the conference Pubcon, it is the premier social media and optimization conference and expo. Pubcon is held twice a year in Las Vegas and New Orleans; and is slowly growing to appear in other locations nationally. With over 200 speakers and 1,800 attendees it is definitely the most […]
Tuesday, May 14, 2013 was the SFIMA Pubcon Summit in Davie, Florida. Some of the world’s leading Internet marketers gave presentations on SEO, SEM, and Social Media Marketing. One of the most interesting presentation was given on Conversion Rate Optimization. In the lecture, they gave examples of how clear logos, toll-free phone numbers and visible […]
NeuroMarketing is the newest and most advanced form of marketing available today. It has taken large businesses over 20+ years to accept the merge of science and marketing; and with this new merge, businesses are capable of targeting more engaged audiences. Walt Disney is a World Wide name and well known brand. My recent interest towards […]
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