Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their audience. Consumers are delving deeper into a brand’s values, practices, reputation, and especially in light […]
This blog is part of Tandem’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions in minimizing the economic risk many businesses may endure during this critical time. Tandem appreciates your trust in us and will continue to be your valued digital marketing […]
Despite what others have said over the years, link building has remained one of the strongest facets of SEO. However, acquiring valuable links has become more difficult with Google’s algorithm continuously learning which links have been engineered for SEO. Therefore, acquiring good links has become increasingly crucial to your website’s overall performance. On the other […]
With the release of Star Wars: The Rise of Skywalker, the 9th entry of the Skywalker saga, the sequel trilogy comes to a close and the saga also has its ending (for now). While this trilogy of movies has succeeded in earning billions in the box office, perhaps one of the most interesting things it […]
There’s no doubt that Star Wars is a huge franchise, its power and relevance stretching over four decades. Star Wars and the company that creates it, Lucasfilm, made its name releasing highly successful movies, but the franchise has come to encompass so much more than that. In addition to its massive merchandising empire of toys […]
October is Breast Cancer Awareness Month. You’ll see many businesses participate in spreading awareness by including pink ribbons in their marketing campaigns as well as sponsoring and participating in local fundraisers. Is your business ready to take part? At Tandem Interactive, our digital marketing agency in Fort Lauderdale will also be doing its part to […]
There are dozens of marketing conferences you can choose from to help you expand your knowledge in the craft. Whatever your digital marketing specialty is, whether it’s SEO, PPC, Brand Reputation Management, Web Design, etc., there’s a conference for you! We’re halfway through the year, so you have some time to attend before the year […]
Loyalty is a very powerful marketing tool to build your brand and its empire. Apple has used the same marketing tactic for years that has allowed their brand to grow to its position today. Them vs. Us Marketing. Scientific testing has proved that humans have a deep, unconscious longing to belong and fit in. […]
With Superbowl XLVII two days away (February 3rd: San Francisco 49ers vs. Baltimore Ravens) it is not just a day that decides the new NFL Champions but it is the largest day in marketing as well. With an average cost of $3.8 Million per every 30 seconds of air time, this is an expensive figure […]
Last night, an article written by Timothy Burke and Jack Dickey caused a national up rise with the emergence of a story no one thought was possible. In September of 2012, Notre Dame’s Senior Captain Linebacker Manti Te’o suffered from the loss of his grandmother, Annette Santiago, then the death of his girlfriend, Lennay Kekua. […]
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