The onset of different seasons ushers in changes in weather and multiple holidays, celebrations, and events. Since these aspects of seasonal change translate to changes in consumer behavior, they represent an exciting holiday marketing opportunity for businesses. For example, October is a popular month to use seasonal marketing because Halloween is celebrated in this month. […]
A marketing funnel is used in digital marketing strategies to visualize the customer journey, starting from a potential customer’s initial awareness and ending when they complete a purchase. Using one allows you to divide customers into segments so you can later divide your digital marketing strategies according to the customers in each segment. The stages […]
Digital marketing campaigns for businesses are at their most effective when statistics are accurately recorded. Fortunately, Google Analytics allows businesses to record the success of their Google advertising campaigns. Google Analytics helps users keep up with their website’s performance by recording the number of hits, page views, sessions, and users. One of the old loopholes […]
Branded Video Marketing For Businesses Video marketing is a component of digital marketing that allows businesses to engage with customers. Businesses hoping to gain a competitive advantage using digital marketing techniques must understand we live in an extremely fast-paced world. Videos could be a more effective digital marketing for business strategy because people prefer to […]
The biggest part of succeeding in business is knowing who your target audience is and appealing to them. Through the use of tools such as Google Analytics, identifying your target audience has never been easier. However, knowing your target audience is only half the battle. For a business to truly thrive, a business owner must […]
Leveraging a Cause to Promote Your Brand It’s not enough to convince consumers that you have the best product or the least expensive service anymore; many brands are turning to a cause marketing strategy in order to appeal to their audience. Consumers are delving deeper into a brand’s values, practices, reputation, and especially in light […]
This blog is part of Tandem Interactive’s COVID-19 Business Resource Series, where we will update the community regularly and offer industry-specific tips as well as our best solutions to minimize the economic risk many businesses may endure during this critical time. Tandem appreciates your trust in us and will continue to be your valued digital […]
Google has started implementing its newest update for a better understanding of search queries. BERT is Google’s first step toward more precise search results. Here is all you need to know about Google BERT. Click here to learn more.
In today’s technologically savvy world, it’s almost the norm to ask a question to any device and expect a personalized answer. Smart phones, watches, and even homes are allowing users to find quick solutions to an online search. For years it’s been hinted that voice search is going to take over the digital landscape and […]
Spring cleaning is around the corner. While you may clean out your closet and dust off your belongings, do not forget about your business. Spring is the time to clean up your website. As a digital marketing agency in Fort Lauderdale, we know that a little spring cleaning for your website can go a long […]
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