If you are a small business or just someone who wants to bring in more traffic to their website, one of the most effective ways to do so is to implement an SEO strategy to make your website stand out. But is it possible to DIY SEO optimization? Of course! You just have to understand what people are searching for when they want a product or service you offer and then use that information to your advantage when you’re developing content for your website.
Understand Your Competition
Know who and what your competition is. Study the websites of the higher ranked businesses in the same niche as yours. Take note of the factors in their website that contribute to its success as well as those that aren’t performing very well. Research is key; review your benchmarks and analytics and compare it to those of your competitors to get a better grasp on what they are doing different and how you can apply that to your benefit. You can not only learn from the tactics your competitors do use, you can also come up with a strategy they have not implemented in order to carve out your own little niche that will draw people to your site in a different way.
Take a Look at the Structure and Performance of Your Site
Above all, you should first make sure the structure of your website is organized and make sense. If a user can’t find the page they are looking for, it could affect a conversion. There are many free resources you can use online to keep track of your website’s performance over time. Note which pages are attracting the most traffic, which topics do well, and which ones don’t. Also consider which keywords are most effective and which ones have low volume and not really drawing any traffic. It’s important to make sure that your site is not only desktop-friendly, but mobile-friendly and up to speed as well. This is extremely important because most people today are searching on their smartphone instead of a computer, and site visitors prefer faster loading pages.
Produce Fresh Content
A consistent stream of content is the best way to keep your website relevant, not only attracting new people to your site, but encouraging previous users to return. But here is the part that matters: it needs to be SEO-optimized. Are there SEO-optimized keywords in your content that are attracting potential customers? A truly exemplary piece of content on your site needs to be more than just relevant and easy to understand. You should have appropriate and effective keywords embedded in your content in a way that’s natural. That way, not only will it make sense to people who are reading it, but major search engines, like Google, will be able to find you when crawling sites for those keywords.
Implement an Interlinking Strategy
Another effective method to DIY SEO is to apply an interlinking strategy with cornerstone content and other articles and blog posts on your site. The way to do this is to embed a hyperlink within an article or blog with a relevant cornerstone content page, and then link that cornerstone page back to the article or blog page. When you have a network of links pointing to each other on the site, especially to your target pages or main pages you want people to visit, you increase traffic to those cornerstone content pages.
Updating social media accounts such as Instagram, Facebook, and Twitter can also help keep your online presence visible to potential visitors to your site.
Tandem Tip: Ask Questions
At the end of the day, SEO can be a lot to handle, and there is a lot to learn in order to do it yourself effectively. The internet world is constantly changing because the way people search for what they’re looking for is never stagnant. Don’t be afraid to read blogs about SEO or reach out to a professional marketing company, like us here at Tandem Interactive. At TI, we offer affordable SEO services that can help your business reach its full potential. Our Fort Lauderdale SEO company will be delighted to address any questions and concerns you may have. Let us help your business standout online!