Run an Effective E-Commerce Site with Campaigns Tailored to Your Product
Electronic commercial transaction is the bread and butter of a business that exists on the internet; and is also how your company will get paid. E-commerce marketing is much like that of other company models, but with a stronger focus on more diverse products. Trying to get everything that you sell to rank in search engines can be difficult, which is why e-commerce marketing agencies are your best bet for creating a solid campaign for your e-commerce site.
Because so many people use a search engine to look for products, an excellent SEO campaign can position your website to rise to the top of Google rankings. PPC advertising and social media marketing are also extremely important to e-commerce marketing. PPC is different than SEO in that it is not organic- companies pay to be represented by specific keywords and must pay each time a user clicks on one of these sponsored links. Combining SEO and PPC campaigns is effective because they cover a variety of organic and paid keywords. Social media marketing allows your business to gain word-of-mouth advertising through that social network. An effective social media page will entice potential consumers to “like” your page and establish your business as a reputable business.
Tandem Interactive is an e-commerce digital marketing agency in Fort Lauderdale, Florida that is no stranger to creating effective e-commerce marketing campaigns for companies.
How to run an effective e-commerce site:
- Content creation surrounding products offered
- Content marketing integration
- Social media marketing strategy
- Email marketing campaign
- Personalize your brand and company
- Contextual marketing concepts
The negative affect that keywords can have on your SEO rank, otherwise known as keyword cannibalism, is a mistake that online stores and e-commerce sites make from time to time. If multiple keywords are copied and pasted into different product descriptions, then the search engine doesn’t know which page to show the customer. When this happens, your whole website ends up with a lower ranking. Because 44% of all shoppers begin by using a search engine, that’s a large margin that your company loses out on. Tandem Interactive is an e-commerce marketing agency in Fort Lauderdale, Florida that is no stranger to creating effective e-commerce marketing campaigns for companies. Decrease this margin with Tandem Interactive and an effective, custom-tailored e-commerce marketing strategy and campaign.