Email Marketing Strategies that Increase Your ROI
According to the Direct Marketing Association, email marketing in the US yields a 4300% return on investment.
Generating digital leads is an invaluable part of marketing. Those leads become sales at an overwhelming rate compared to the old faithful letter in the mailbox. If you want to reach more customers in a cheap and effective manner, then email marketing is the way to go. Research has shown that email marketing allows you to reach a highly-targeted audience at a low cost.
Emails can help your brand build credibility. Sharing helpful and informative content will help you build that credibility with your audience. Once you have built that credibility with your audience, email gives you the tools to effectively communicate with customers. Emails are effective because they can be reached on any device, and because of this, you can usually see immediate results when you promote services or are trying to boost sales.
However, it’s not just as easy as writing a few words, copying a few emails from a spread sheet, and hitting send. Emails only have a few seconds to grab a consumer’s attention. Knowing how to grab and take hold of that attention, what words to use, and where to place those words is part of the art of marketing with emails. Once you have collected recipients’ preferences, you should gear your emails to cater to them. Emails with a clear message, call to action and a seamless experience, will keep consumers subscribed to your emails.
To grab consumers’ attention, you should use attention-grabbing details, graphics and animations. Human beings are visual people and images cause us to engage with written content at a higher rate. Having effective images in emails can help your business stand out in a crowded inbox. By giving them an experience they enjoy, they will be more likely to want to see more.
People want to be rewarded for allowing you to basically spam their inbox, so in order to increase newsletter subscriptions, you should offer incentives. You can offer percent discounts or offer vouchers to increase subscriptions. Some examples of these include: 20% off your first purchase or a free t-shirt with purchase. It is also important to tell people exactly what they will get when they sign up because they will be more inclined to sign up. The more benefits they will receive when signing up, as opposed to none, will entice them to sign up.
Email marketing is an affordable way to communicate and create lasting relationships with consumers. Overall, it’s a strategy to convert your recipients into buyers and get your brand in front of consumers without breaking the bank. Tandem Interactive’s greatest quality is the team’s dedication to customer service and a direct link to the clients. Questions are answered and qualified SEO pros are sitting next to office phones because Tandem Interactive is here to help.