Google My Business and Google Maps Management Services
A few years ago, searching for landmarks, reading paper maps, pulling over to ask for directions, and even using the constellations was all a normal part of finding your way to a place you have never been. But nowadays, those maps are stuffed at the bottom of your glove compartment long forgotten, and reading the stars is only useful for astrology. Google Maps is the new answer. Don’t worry; our digital marketing agency in Fort Lauderdale can help you navigate this uncharted territory.
Google Maps Marketing
A major part of ranking locally is going to be Google Maps marketing. Part of this online marketing strategy includes making sure that you have a Google My Business account and a listing set up. Maps are a crucial component of local SEO marketing. Proper Google My Business marketing will literally put you on the map by allowing your business to be found in Google Map results when people search for not only your brand, but also what products and services you offer.
If a consumer wants coffee, they will open Google Maps on their phone and type in “coffee.” With one click, they will be directed to a coffee shop – and just like that, the coffee shop has a new customer. If your local business does oil changes and someone searches for “oil change,” you want your business to be the first Map listing to appear. If you are not on Maps, you can be positive that your business just lost a missed opportunity because you neglected Google Maps marketing. Getting your business on the first page of Google generates traffic to your website, and increases traffic to your store. This is ultimately paving the way for a greater brand reach.
Google My Business Marketing
Don’t underestimate the power and importance of having an up-to-date Google Map NAP (name, address, phone number) in your digital marketing strategy. Your business address, phone number, and hours of operation are all important pieces of information sought after by consumers. Even if you have a well-optimized website, you need Google My Business marketing to make sure this page is just as optimized. A little Google My Business listing optimization training by yours truly will go a long way. The more consistent the information is across the board, the more your site will be recognized as a reputable business. If you don’t keep that information as accurate as possible, you may not realize how many customers you’re losing until it’s too late. For example, if you are now open on Sundays, but never updated your Google My Business listing to reflect these changes, then you probably just lost yourself numerous customers because of one simple mistake.
Verify Google My Business
Claiming your Google My Business listing also allows you to control your brand’s online reputation. You can verify your NAP, which allows Google and consumers to see your listing first. Verified listings let Google know that your address and business information is accurate, so they will be more likely to show your business in local searches. When you verify your Google My Business listing, you also get to choose which category your business should be listed under. This gives you more control of your business, rather than letting Google decide where your business belongs. Verifying your business also helps potential consumers visually see your location, find your contact information, see your business hours, learn what others have to say about you, and get directions to your location quickly.
It is easier than ever to put your business on Google Maps. Here are five steps to doing so:
- Search for your business.
- List your business with Google places.
- Add correct business information.
- Verify your business.
- Set up a Google My Business page.
Forget the free directories and the bulky yellow pages. Google Maps is now the best way to market your physical location. Put yourself in your buyer’s shoes and make the process as simple as possible – if they can’t find your business, you can bet they will go somewhere else! Combine the best Google Maps marketing with our affordable SEO services, and your business will land in prime SERP real estate.