How to Boost Business with Google Reviews During COVID-19
The coronavirus has not only impacted the world and the way that we do things, it has also impacted the livelihood of many, especially business owners. The United States economy has seen its second recession since 2007 and many American business owners are feeling the pain of having to close their doors to the public for 3 months. As the coronavirus continues to spread throughout the United States, it is becoming harder for business owners to see an end to their financial suffering.
Industries that have been hit the hardest by the closures caused by COVID-19 are those that are in the hospitality sector such as hotels, restaurants, and service-based industries. Since businesses like these rely mostly on activities that have either been ordered closed by governors or include socializing, many places are seeing a steep decline in patrons and profit. If your business is in a condition similar to this, our digital marketing agency wants you to know that there is hope for your business yet! We can teach you how to get Google reviews for your business during COVID-19.
How Do Google Reviews Work?
Reviews on Google give customers an opportunity to share their experience with your business, which can attract more customers if reviews are positive or give you, as a business owner, the opportunity to address any issues in negative reviews. Google My Business (GMB) offers your business the best chance of gaining local visibility on Google regardless of what your website looks like or how it is performing. A GMB listing is also another way for customers to leave a review.
When you have an active listing on Google My Business, reviews will appear with the search results when your business comes up, which helps your brand stand out. If you currently have no customer reviews for your business, you can request reviews from customers through a custom URL in order to get Google reviews for your business during COVID-19.
Google My Business can help inform your customers about upcoming events, promotions, or changes to your business and keep their attention on you, even while at home. During uncertain times, it is important to keep your customers up to date as well as safe.
What Is Google My Business?
Google My Business is a free tool for businesses to manage their online presence. Verifying your business and keeping it up to date is a great way to help customers learn more about your business. GMB shares useful information customers will need such as contact information, location, the website, and even questions others have asked about your business. If you are looking to get Google reviews for your business during COVID-19, our SEO experts recommend setting up a GMB for your business, if you haven’t done so already, and optimize it in order to maximize results.
How You Can Optimize Your Google My Business Listing
Now more than ever, customers are going to have questions. Are you open? Do you offer take-out or delivery options? How are you handling the COVID-19 situation? Are you going to offer outdoor seating? Have you changed your hours to accommodate for additional sanitation measures? These are all questions that can be answered on your Google My Business listing and help you to get reviews for your business during COVID-19. Customers really appreciate it when they are able to get timely responses to their questions, so be sure to stay on top of the questions and reviews. This will encourage customers to leave a positive review of your business and improve your local search ranking.
To make sure that you are maintaining your GMB properly, be sure to practice the following:
- Always keep your business information current
- If your business has more than one location, make sure they are streamlined
- Take time to monitor and respond to reviews
- Hire an online review response team if need be
For other ways to market your company and get Google reviews for your business during COVID-19, Tandem Interactive is here to help. As a boutique digital marketing agency in Fort Lauderdale, we specialize in organic SEM, social media, neuromarketing, visual marketing, and reputation management in South Florida and throughout the country. We are also a Fort Lauderdale PPC agency offering award-winning pay-per-click, remarketing, and other paid online advertising services. Contact us or call 954.281.9995 today to find out how we can help you keep your business thriving through COVID-19.