Insurance – everybody needs it in one way or another. With such a demand, there are many companies, agencies, and brokers competing for the same customer base. As more consumers complete their customer journey in digital spaces, an online presence is imperative for any company within the insurance industry. Are you sure that you’re reaching the right customers? Are you standing out from your competitors? Let our digital marketing experts at Tandem Interactive help ensure your successful digital presence. We’re pros when it comes to the latest digital marketing trends in insurance, and we combine these trends with time-tested marketing techniques to give your company a digital advantage. Looking for the best insurance marketing ideas? Let our team help with custom online marketing services!
Online Insurance Marketing Ideas
While there are many different approaches to digital marketing, there are three key players that make a huge impact: SEO, PPC, and social media. At Tandem Interactive, we focus on these and many other online marketing techniques to provide the right online marketing for insurance agents, brokers, companies, and more. Here’s how these three techniques work in tandem to ensure your ideal online marketing approach.
First, we’ll start with SEO. SEO is the long game when it comes to digital marketing trends in insurance. Our SEO team builds a list of keywords that are relevant to your business, industry, and audience. Then, we optimize your website to help you rank high in Google search results for those keywords. This way, your customers can find you when they’re searching for specific terms.
PPC works in a similar way, but it brings faster, temporary, results. For PPC, we still create a list of great keywords you’d like to show up for. But instead playing the long game of developing content, we build ad-specific pages (with awesome content and design) and pay Google to promote these pages. So, when a customer searches for your chosen terms, your site will pop up in the Google AdWords section of the results. This brings fast results that must be maintained through continued use of the AdWords platform.
Social media is another important component of online marketing for insurance agents and industry professionals. Social media is relatively new in the insurance marketing game, but it’s one of the top digital marketing trends in insurance. First, social media is the ideal method for reaching age-specific targets such as millennials. Social media encompasses awareness, reputation management, and paid advertising as well.
Online Marketing for Your Insurance Industry Business
At Tandem Interactive, we use these and many other approaches when it comes to digital marketing for the insurance industry. Our services are trusted by many different industry professionals, including companies specializing in: