If you are a franchise owner looking to create brand awareness, find relevant new customers, and re-target previous customers, pay-per-click advertising is one of the best ways to get your company the digital recognition it needs. PPC for franchises not only provides you with measurable results, but the results also come quickly. Being able to track the ads that you’re in control of in real-time is one of the tactics in digital marketing for franchises that allows you to rank and drive users to your site right away.
Why Do I Need Franchise Marketing?
A lot of time and research goes into a PPC campaign. In PPC advertising, franchises can bid for ad placement in a search engine’s sponsored links when someone searches for a keyword that’s related to the services they offer. Every time an ad is clicked, it sends the user straight to the franchise website, charging a fee to be paid by the advertiser. Between researching and selecting the right keywords for ads to organizing them into campaigns and ad groups, your business will need a PPC account manager.
When a user searches for the services your franchise provides, the SERPs will show a group of advertisements, followed by the organic search rankings, and possibly more advertisements at the bottom. If you’ve enlisted the guidance of PPC experts like those at Tandem Interactive, you’ve chosen the fastest way to get to the top of those SERPs. Upon building an entire campaign upon traffic and the most important search terms to your industry, amongst several other tactics, PPC for franchises heightens the opportunity of your digital presence.
PPC Services for Franchises
The franchise marketing experts at Tandem Interactive work with a wide range of industries, from small, local businesses to large national brands. Our PPC services for your franchise can help you reach any of the following goals, and more:
- Fill out a form
- Make a phone call
- Make a reservation
- Purchase an item
- Try a demo
- Lower bounce rates
- Higher ROI
- Repeat customers
Franchisors, franchisees, and business owners just like you turn to PPC for franchises because it’s one of the most profitable digital marketing channels for receiving more clicks and more conversions on your website. As your PPC campaigns and marketing strategies are implemented and measured, your online presence will continue to grow.