Local Search Campaigns for Small Businesses and Franchises
You open a small business or, maybe you open your 34th franchise location, regardless, letting the public know that your business is located just miles down the road from them and offers services they are looking for, is the absolute key to your business’s success. Every time a local business opens its doors or a chain opens a new branch, local SEO services are beneficial to making sure that the location gets listed in Google Maps and in local directories and resources in order for consumers to be able to find it when searching for the business’s key terms and phrases.
What Are The Core Fundamentals of Local SEO?
When you search for and find our Fort Lauderdale SEO company, you’ll notice that the NAP (Name, Address and Phone number) is the same absolutely everywhere. This is done for the following reasons:
Name: Your company’s name is not just the most essential part of the brand, it is also a keyword. Your company’s name must be consistent across the web to ensure that search engines rank your website for your proper company name. When a potential client types in your company name, your website should appear on the top of the SERPs (Search Engine Result Pages).
Address and Phone Number: A consistent and correct address and phone number listed on every single website that references your company is vital to generate leads and make sales. Potential clients must be able to find and call you, such as on Google Maps. Having your business listed on high ranking domain websites will also give your website more weight and reputability to rank for your industry key terms.
Geo-targeted, long-tail keywords across your campaign. Depending on the services you are offering and the weight of your brand name, local consumers may not ever search for your brand name in order to find you. Ask Tandem about creating geo-targeted, long-tail keywords that target the locals and key demographic for your business; the goal here is to show up in search results for geo-specific keyword searched.
Why Should I Pay for an SEO Company to Manage Local Listings?
Since the Internet and particularly Google is dynamic, always changing, growing and shrinking in areas, your local digital marketing must be managed consistently and correctly. Like most SEO services, there is a level of expertise and strategy involved that make the process much simpler.
Local SEO services offered by Tandem Interactive aim to:
- Ensure all company information is correct.
- Boost website visibility, domain authority, and organic ranking.
- Trump the competition’s local presence.