Local SEO Tips for the Holidays
It seems like 2019 zipped by and we’re now already in the fourth quarter of the year. With the holidays right on our heels, it’s time to improve our local SEO marketing for the season. Customers will be busting down the doors to get as much shopping done well before the holidays and it’s paramount to optimize your business’ local SEO in advance. Not to worry, our team of digital marketing gurus has you covered with the following local SEO tips for the holidays.
Update Your NAP with Accurate Information
Out of all our local SEO tips for the holidays, you don’t need to be a digital marketing expert to figure this one out. Many local businesses forget to update their NAPS (names, addresses, and phone number) or business hours…especially business holiday hours!
Before the holidays are underway, update your NAPs across all online platforms such as Google My Business, Moz Local, social media, miscellaneous local directories your business uses, and so on. Additionally, update landing pages on your business’ website that may have old company information. If not updated in time, customers may run into issues such as calling an old number, going to an old location, or visiting your business when you’ve closed for the day. These problems can not only lead to missed sale opportunities but it can also cost you customers and give your brand a negative image.
Remember the “Local” Part
Sure, you may have a significant percentage of customers who shop online, but there are still just as many shoppers who prefer to shop in-store. In a recent First Insight Report, it was found that 71% of the shoppers surveyed spent $50 or more in-store, whereas only 54% of the shoppers spent $50 or more online.  Therefore, as a business owner, you must ensure your business’ address is updated online and can easily be contacted. Have a separate “Contact Us” or “About Us” with the updated address, contact information, and a photo of the storefront.
One of our most effective local SEO tips for the holidays is to use platforms such as Google Analytics, Search Console, and SEMrush to find high-volume, long-tail keywords to improve your local presence. Use keywords like “Fort Lauderdale Florida gift wrapping” or “Christmas decorations in Miami Florida,” for example, to optimize content your business’ website ahead of time in order to give search engines time to detect your new SEO before the peak of the season.
Improving your business’ local presence online with these tips will help improve internal operations and customer relations this holiday season. If you’d like to learn more about local SEO tips for the holidays, contact a member of our digital marketing team to find out more. Happy holidays!
Sources: Forbes – Consumers Are Spending More Per Visit In-Store than Online. What Does This Mean for Retailers?