Intelligent Media Buying Strategy Producers
Media buying is an integral part of the SEO process. It is the purchase of advertising space from a media company, and the price of the media buy depends on the specifics of the ad campaign. There are two ways to purchase media: directly from a website owner or through a third-party network or agency. Before purchasing any inventory, the product being advertised, target audience and campaign goals must be considered. Reports track the progress of your company’s ads, click through rate, and conversion rate, while constant testing and ad reworking is an essential part of the process, along with knowing which ads to use where yield sales. The more exposure the advertiser is expected to receive, the more expensive the media buy will be.
In order to maximize your media buy, you must:
Identify your target market.
Who are you trying to reach? What is their age? Are they male or female? The answers to these questions will be helpful when trying to select the best location to place media.
Research your target market.
Now that you have identified your target market, do market research. It is important to understand consumer behavior and what your competitors are doing and where they are going to reach the same audience you are trying to reach.
Set your objectives.
You should identify which objectives are the most important to you for each specific media buy. This will help you measure whether those objectives are being reached.
Define and plan your strategy.
Your target market is identified, you have completed your research and you have set your objectives. The next step is to define and plan your strategy.
Execute your plan.
To do this, your first step is to begin contacting media outlets and negotiating your media buy rates. Keep track of your results and evaluate how your plan is working. If you are not meeting your objectives, you should adjust your plan and strategy as necessary.
These all come with the experience of a well-oiled SEO team, and is one of the reasons why a dedicated team of professionals and content creators make a difference in the digital realm.
One of the greatest aspects of the internet, and consequently also one of the biggest hazards of the internet, is the level playing field. If the competition is ahead of the curve in any way, your company have to play catch up and keep up. The Tandem team knows the right and wrong ways to go about advertising for your company. We’ll leave you to do what you do best, and you leave the rest to us!