The Mythical Land of SEO
You may have heard of some great SEO techniques in the past that really helped with the optimization of your webpage, but have you heard of some SEO techniques that sound like absolute bologna or just too good to be true? Well, they exist. Unfortunately, there are people who promote these SEO myths, which can really hinder the rankings of your webpage. Below, our SEO specialists in South Florida get into detail about some widely spread myths regarding SEO.
Myth #1: Spending a lot on search engine advertising or PPC can help improve your organic SEO rankings.
This is probably the most common SEO myth in the digital marketing world. Ever since Google, Bing, and Yahoo! implemented stops to paid advertising boosting organic search results, advertisers struggle to gain special access from search quality teams from search engine companies.
Myth #2: Use as many keywords as possible!
Have you ever come across a webpage with so much spam it made you cringe? For example:
“Come see talented pianist, John Smith, as one of the talented pianists perform live at Palm Beach music festival. Don’t miss talented pianist perform live March 31!”
This pervasive SEO myth is based on the formula # of wordcount on webpage/# of occurrences of specific keyword. Even though it’s been constantly debunked, countless SEO software operate on this formula. It would be best to use keywords wisely while also making sure they’re practical.
Myth #3: Meta tags are still important to use.
This SEO myth derived from the early days of SEO when meta keywords were overused by online marketers. SEOs would include meta keywords that they wanted their webpage to rank for, and when online users searched for those specific keywords, the webpages would show up in the results. Nowadays, title tag and meta description tags are still vital for webpages to rank in search engines.
Myth #4: Submitting a search engine form can really help with the optimization of your webpage.
Search engine forms submitted by site owners to search engine companies back in the day (in the late 1990s) was a common way gain traction on rankings for their webpages. Site owners would include as many tags and keyword information in these forms before submitting them to search engine sites. Right after submission, search engine crawlers would crawl the webpage and index them appropriately. However, in present-day SEO, this is no longer the case. Many webmasters spammed this process, resulting in search engine submission rendered useless by search engine sites. They openly state that they no longer accept URL links for submission. The current alternative to this method is earning links from other credible sites.
If you’re looking for reputable SEO specialists in South Florida, you can count on us at Tandem Interactive. We know SEO best practices for your site, and beyond. Contact our digital marketing agency in Fort Lauderdale today!