Shopping for the right wedding dress can be a challenge. Sometimes, brides try on dozens of dresses before they find the one. Developing a marketing technique for your bridal boutique is similar, it takes a little bit of faith and solid effort to find the right approach for your business.
At Tandem Interactive, we offer online marketing services for the wedding industry including services such as SEO, PPC, and social media for wedding professionals. If you’re looking for guidance in creating bridal marketing strategies, we’re here to help.
Bridal Shop Advertising Tips
Not every bridal shop has benefits such as a national TV show to get their services out there. Most shops are working hard to find customers, and this should include online advertising and search engine optimization. Even if your shop doesn’t offer sales online, going digital with your bridal shop advertising can be a great idea. Many potential customers turn to search engines and Google Maps to find businesses, so your business needs to have a presence on these and many other platforms to ensure you’re reaching all your potential customers.
Online advertising for the bridal industry should include the approach that’s ideal for your business. Bridal shops can reach more customers online by using SEO, PPC, and social media marketing. With SEO, our experts will optimize your website for better positioning in Google Search Results. PPC, which is pay per click advertising, targets specific keywords to ensure your website is promoted to the right customers. Social media is an ideal platform for reaching new customers in the wedding industry.
Social Media Marketing for Bridal Boutique Owners
Social media is a crucial component of successful bridal marketing strategies. With social media, you can expand your bridal shop advertising and reach. Follow these best practices when using social media advertising for the bridal industry:
- Be authentic
- Engage with followers daily
- Don’t only post ads, nobody wants to see ad after ad on their feed
- Engage with potential followers
- Research and utilize popular hashtags related to your brand
- Post original photos
- Share photos from real weddings
In addition to social media through traditional platforms, bridal shops should consider developing a presence on wedding-specific niche platforms such as The Knot and Wedding Wire. Wedding message boards, such as Wedding Bee, are a great spot to visit to see what your target audience is talking about. Do not post advertisements on message boards, but rather use the boards as a means of understanding what your customers want.
Advertising for Your Bridal Shop on Pinterest
Many brides and wedding planners turn to Pinterest to help with wedding planning. If the customers are flocking to this network, your shop can benefit from having a presence on it. Make sure to develop an account and keep it active with new pins that are categorized properly. For more tips, contact our digital marketing professionals.