As a wedding photographer, you’re an expert at capturing beautiful images for your clients. But chances are, you haven’t had the time to focus on developing your skills for capturing clients online. At Tandem Interactive, we can help with online marketing for wedding photographers using a variety of approaches. This includes SEO, PPC, and social media marketing in Fort Lauderdale. We’re sharing some of our favorite wedding photography marketing ideas to help you promote your photography website and find new customers.
How Can I Promote Myself as a Photographer?
Taking free photos for “exposure” is no way to get your name out there. Photography marketing has evolved, and new platforms are making it easier to reach the right audience if you know where to look. There are a variety of wedding photography marketing ideas, including SEO, PPC, and social media marketing.
SEO and PPC are tools used to help promote your photography website. Our team offers SEO in Fort Lauderdale, optimizing your wedding photography website so that it’s more likely to be found in search engines such as Google. This includes creating and optimizing your wedding photography marketing content, because your website should be much more than just a portfolio.
With pay per click marketing in Fort Lauderdale, we’re able to push your website to the top of rankings when chosen keywords are searched. We can make sure that you’re showing up before your competitors, and to the right people. Many businesses choose a combination of PPC and SEO to grow both organic visitors and paid traffic.
Using Social Media to Promote Your Wedding Photography Business
Social media is a very visual thing, making it the perfect avenue for wedding photography marketing. Consider these photography marketing ideas when using Instagram and other social media for your business:
- Use hashtags specific to the location you work in.
- Tag other related businesses in your posts, such as the wedding venue.
- Include behind the scenes info in your photos or Instagram stories to humanize your company.
- Work with giveaways or contests to grow your followers.
- Monitor your followers to see when they’re most active and post at these times.
- Use high quality images for all posts, and consider keeping all images in a similar scheme.
Social media is incredibly valuable for wedding photographers who are ready to gain new customers and grow their reach. Not only is it a place to showcase your portfolio, but it’s also a place to work with others and improve your online marketing. Contact our team today for more tips on digital marketing for photography businesses. We offer a wide variety of services that can help businesses within the wedding industry stand out.