Digital Marketing Agencies & PR Go Hand-in-Hand
Gone are the days where the company founder or CEO stood up in front of a crowd and gave an unplanned speech or had an impromptu meeting that the media showed up for and covered to give the brand some awareness and coverage. Today’s public relations are now fully integrated into the company’s image at all times, across all platforms, and through numerous outlets.
Social media has given a platform for consumers to use to voice their concerns and opinions on brands that they have dealt with. Technology has forever changed the ball game when it comes to doing business, getting coverage, and making sure that coverage is great so that your brand is not tainted. Second chances are few and far between in a world where bad publicity spreads fast.
Whether you are a mom-and-pop business or a nationwide franchise, PR agencies in Fort Lauderdale stress the importance of ensuring that your company’s message and presence is well placed and maintained. Public relations has always been about building a relationship between your company and the customer, and in the digital age, relationships between customers and companies form faster than ever before and can be destroyed faster than ever before. Keeping your public relations in check is the key to maintaining a great business model and brand reputation.
In the world of digital marketing, pairing public relations with social media marketing is the best method to increase brand loyalty. By humanizing your business, you have access to new, current, and even old customers.
Tandem Interactive offers the following Public Relations marketing services:
- Press release creation
- Press release distribution
- Additional blogging coverage for company events
- Content creation surrounding brand news mentions
For more information on how our digital marketing agency in Fort Lauderdale can help your brand with your PR strategy, contact us at 954-281-9995.