Remarketing: A Second Chance to Close Sales!
When shopping online, do you buy your product of interest the first time around? Probably not. The reality is that consumers will look at several different products, brands, and sites until they find the best option. If you don’t believe me, just ask Google. According to Google, 97% of consumers do not buy the first time around. Making a good first impression is great! However, what about the second, third, and fourth impression? More importantly, how do you get those 97% of consumers to come back and buy? Your answer: Remarketing.
You need to generate and place the specific code that will be used to track your visitors’ computers. Find this code in Google Analytics over AdWords in order to establish specific remarketing goals. Simply place the code across your website and voila…remarketing stalking campaign complete!
If you want a full run through on boosting your PPC campaigns via remarketing, just reach out to Tandem Interactive! Don’t let potential leads slip through the cracks. Remember, your first impression is not your only impression. There are several tactics you can implement that will draw consumers back to your site. Revamp your PPC tactics this year and watch your business boom!