Boy oh boy, where do we begin? Within the last five years, social media marketing has become a necessity for marketers across the globe. In fact, 90% of all marketers say social media marketing has increased their business exposure. With about 66% of marketers who spend at least 6 hours per week on social marketing […]
Unlike search engine optimization and pay per click advertising, social media marketing can be a tough cookie to track in terms of social media ROI. Considering how difficult tracking social media ROI can be, many are wary of investing time and resources into social media efforts. But, tracking ROI for social media is easier than […]
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