The Biggest Content Trends for 2020
It’s crazy to think how quickly this past year has flown by! There have been so many innovative marketing trends this year. It will be 2020 before we know it! With this exciting event arriving soon, the digital marketing world is eagerly waiting to learn about emerging content trends for 2020. Our professional digital marketing agency is excited to execute the most significant content trends in the upcoming year. There is no need to wait until January to implement the biggest content trends for 2020; feel free to start using these trends today.
Dynamic Visuals and Digital Media
Visual platforms were a huge statement this past year in the digital marketing industry. These visual-dominant applications will continue to thrive and evolve in the upcoming year. One of the biggest trends for 2020 is incorporating your own original GIFs, creating Snapchat filters and other visual media that tell a story. You can create your own lenses and augmented reality filters on Snapchat now to improve engagement. Video and other digital media were huge in 2019 and they are only going to become even more technologically advanced in 2020. With the popularity of YouTube and dynamic imagery, video content and storytelling are huge content trends for 2020. More internet users are watching video content on their devices and are urging companies they support to create more video content so incorporating YouTube and video marketing into your strategy will benefit your website. It’s just about creating digital media; you must create dynamic visuals through storytelling and engagement.
Increase E-A-T in New Year
If you aren’t familiar with the acronym E-A-T, it stands for expertise, authoritativeness and trustworthiness. In August 2019, Google published a blog on Webmaster Central to remind users about its core updates and how to correct errors. This blog also recommended implementing E-A-T. This concept doesn’t just apply to websites representing brands and organizations but also individual authors writing content for those websites. According to our SEO marketing agency, to prove E-A-T, you earn links or mentions from other authority websites by including biographies and credentials on your about/author pages as well as linking to other authoritative sources for statistics and facts. Updating your content consistently with relevant and accurate information is also vital to maintain the trustworthiness of your site. You also must ensure your content is well-crafted and beneficial to your users. Remember increasing E-A-T is one of the most beneficial content trends for 2020.
Create Customer-Targeted Content
As we head into the new year, one of the biggest content trends for 2020 is to make sure you are creating customer-targeted content. Your consumers and clients are looking for the highest quality content that is relevant and relatable. As marketers, we understand the need to create content that is going to earn more clicks and engagement. However, in the upcoming year, we will see brands of all sizes gaining a better understanding of targeted content or writing that’s tailored to specific audiences as well as quality research with current statistics, in-depth explorations of topics and higher quality digital media. Ranking higher on SERPs will be increasingly difficult in 2020 as Google continues to update the layout and more and more companies create better customer-targeted content. Through thorough and high-quality research, engaging with your audience will be easier as you better understand their needs. Remember to ensure your content is targeted toward your designated audience as well as engaging.
The year 2020 will be here in the blink of an eye! Now is the perfect time to incorporate the best content trends for 2020. If you have any remaining questions about marketing trends or digital marketing, call our professional marketing team today.