The Rise and Downfall of Major Retailers
While the new year brought in new changes and new opportunities for major companies, there was also the loss and downfall of major retailers.
Amazon has boomed over the years, more and more people have changed their shopping habits and have gone digital, so what does that mean for other companies that haven’t entered the digital marketing era? It can mean bankruptcy, which is an unsettling trend faced by many retailers including Sears, Z Gallerie, Gymboree, and more. Victoria’s Secret may be facing the same fate soon, as they’re closing many of their stores nationwide.
So how can you stop this from happening? The truth is you can’t, but you can grow and keep up with the latest advances in technology – which means going digital and having your products and services available on different digital platforms.
If you want to learn from the downfall of major retailers it is imperative that you make sure your website is up to speed and update with advances in technology. A study from the digital performance management company SOASTA found that optimal load time to achieve peak conversion and revenue ranged by device, from 1.8 to 2.7 seconds. Google found that more than half of mobile site visitors will leave a page that fails to load in three seconds.
Connecting with Your Customers
The customer journey followed a different map when foot traffic was the main staple of retail sales. However, that has changed in today’s modern world. A lot of people decide to buy their products online instead of having face to face interactions. As a business owner, you need to make sure your website is connecting with others, tailoring it to the consumers and what they want. Forbes encourages you sure your brand is providing valuable content across the web that makes Google “find you” for customers who are seeking your products and services. In this way, a brand is being built on search more than on messaging: content can’t be king without a position in the court.1
A digital marketing agency will be able to SEO optimize your website and do a deep dive to what your problem areas are and how you can capitalize on the products you have now. You want to grow your business and not fall into the hole that many retailers are going through now.
If you fear that your business is seeing a decline or haven’t entered this modern age, you need to reach out to an SEO agency that can help you turn things around, that is the going to be the only way you will keep up with Amazon and the ever-growing trends in the digital marketing field.