Why Small Businesses Need SEO
Time, dedication, and hard work. These are all the important ingredients one puts into a business, no matter how big or small. This same recipe applies to an SEO strategy for your small business. With all the big businesses springing up and new companies thriving, you may be thinking “does my small business need SEO?” And the answer is YES!
Ignoring SEO Methods
Digital marketing agencies understand the importance of making sure your business grows and stays visible in the community and online. When you are ignoring SEO practices or you think you don’t need it, you are missing out on opportunities to expand the reach of your business and connect with potential customers. You could be losing potential traffic to competitors who are implementing internet marketing strategies. When you’re not listed in the first three pages of major search engines like Google, Yahoo, or Bing, chances are that your website is not reaching your target audience and you could experience a drop in overall traffic to your site. These are just a few, but important things that can happen when you don’t consider an affordable SEO service.
Perhaps one of the other reasons why a small business owner wouldn’t pay attention to SEO is due to the misconception that only larger companies benefit from this service more than others. The fact is that all companies, big and small, should implement SEO strategies moving forward as more and more people search for products, services, and answers online.
One of the great things about working with a digital marketing agency is that we can manage your local SEO. Smaller businesses need local SEO because the strategy is geo-targeted, focusing on specific areas, which can raise awareness of your business to locals living or working in that area. For example, if you own an Italian restaurant and a family searches for an Italian place in the area to go to for dinner, you would want your business to come up in the search results, preferably at the top of the page. Our local SEO experts would not only have your restaurant listed in the appropriate directories and Google Maps, they will also optimize your website with geo-targeted keywords.
So, in today’s ever-growing market, your small business needs SEO. Don’t let your small business get lost in the dark pages (search results beyond page 4). At Tandem Interactive, we offer not only SEO services to help your company grow, but PPC and social media packages as well. Contact our digital marketing professionals in Fort Lauderdale to learn more.