Go Viral with YouTube Video Marketers in Sunny South Florida
YouTube is not just about cat videos and makeup tutorials. Video marketing is all the rage and the numbers speak for themselves. Just like all advertising, video marketing aims to promote awareness of your product or services to potential customers. As with any form of marketing and advertising, the more your company advertises, the more you will convert consumers into customers.
Video marketing is a unique way to get your message across; the sights, sounds, and movement in videos will evoke an emotional response in your audience. Videos are easily accessible, effective, and emotional. With smartphones, consumers can access online videos at anytime, anywhere. Videos are also extremely accessible for companies to produce. The production of great video content has become more affordable in the last few years, resulting in more businesses jumping on the video bandwagon. The emotional connection to videos is a lot more powerful, because ability to combine visuals and audio is far superior than just reading facts in text. Tone of voice, facial expressions and music offer a more powerful message than just words alone.
Video marketing can increase your click through rates, conversions, and SEO ranking. Videos that include products not only increase conversions, but they can also lead directly to sales. Videos are also huge for SEO ranking. The biggest video sharing community in the world is owned by Google, and goes by the name of YouTube. YouTube reaches more adults aged 18-34 than any other cable network, so targeting your ads to a specific audience will bring more customers to your site, raise brand awareness, and increase your ranking in search engine results pages (SERPs), especially in Google.
YouTube is placing emphasis on quantity over quality. This means that the video sharing community is focusing on “watched minutes” and “frequency of uploads” more than ever now. Small businesses should focus on releasing long videos more frequently. Small business owners might be worried about the quality of their videos, but the only way to remain relevant on YouTube is to always be creating more content. The other key to any successful video campaign is to grab the user’s attention early. You must be able to grab the user’s attention in the first ten seconds of your video.
Aside from increasing the chances of a front-page Google result, video marketing has been shown to double click-through rates in emails. Consumers are more likely to open an email if the subject contains “video.” Videos also increase click-through rates by 65% and reduces unsubscribes by 26%. Audiences are also more likely to engage on video content than any other social media post. Videos also provide automatic feedback loops, which means you know what is working and what is not. You can measure click-through rates, drop-off points and the number of times a video is watched. These numbers are not anything that you can get solely from text-based content.